insight & direction

for senior leadership


Marketing &

brand strategy  - assessment, development, implementation

For founders and CEOs

of start-ups and


Strategy &

planning - how to

structure for maximum efficiency

For marketing functions within businesses or agencies

Strategy & planning for European businesses operating in English

For senior executives in international EMEA businesses


Janet Meadowcroft - Lead Consultant


"We took Janet on to get some external counsel on how we start to develop our digital infrastructure and content marketing. Janet was fantastic to work with, demonstrated a clear passion for the task at hand and really helped shape our thinking. The work she produced balanced fresh thinking and stretch with very actionable insight we could get moving on right away. I would happily work with Janet again as we continue to transform our business."

Aoife Nally

Chief Marketing Officer 



"As we were working on our Brand positioning campaign and navigating the strategy and expectations of the senior management, Janet was a guiding light throughout the process. Her contribution to the project allowed us to explore and define what was needed, and what required additional steps in order to make it a success." 

Nina Romano
Global Head of Marketing Communications 
DSM Protective Materials


"Meeting Janet was of huge value to me. I was able to benefit from her wealth of experience in strategy and planning. Thanks to our collaboration, I built up a bank of knowledge and tools that I could share with my agency colleagues in Milan. Having the opportunity to work both in Italian and English very much facilitated this process."

Simona Staniscia

Creative Director

Omnicom PR Group, Italia


"Janet is a seasoned professional. Her approach is thorough, starting with a robust research phase before extrapolating the most meaningful insight to come up with a water-tight strategy.  I wouldn't hesitate in recruiting Janet's help with complex projects in the future."

Duncan Burgess

Head of Delivery & Innovation

Digital Visitor


"Janet counselled Software in Partnership Ltd (SiP) on the branding and marketing elements for our Innovate UK grant application. She performed above and beyond expectation, whilst working within very tight timescales. Janet completely surprised us by dismantling the grant application process and producing a breakdown of key elements that needed to be addressed, not only from a marketing perspective but elements across the board. Janet’s work ethic was faultless but her ability to look beyond the immediate problem at hand to find relatable robust solutions really made her stand out."

Stephen Cullum

IT Director 

Software in Partnership Limited


Who we've worked with

DSM (Netherlands)

IATA (global)

Novartis (Switzerland)

Bayer (Germany)

AkzoNobel (Netherlands)

WorldSteel Association (global)