Management consultancy in brand and marketing strategy
Janet Meadowcroft - lead consultant
As a management consultant, specialising in brand and marketing strategy, I work with organisations who want expert counsel to make a strategic shift or solve a problem. I work with senior client teams to develop the right strategy and then cascade it through their organisations so that it can be effective. I bring extensive experience of working across many sectors, organisations and challenges. My working method is simple. I talk to the people in your organisation, ask questions and listen. I uncover the root problems and unseen opportunities. I draw on my experience to advise and steer.
Who I've worked with
ARLANXEO (Netherlands)
DSM (Netherlands)
IATA (global)
Novartis (Switzerland)
Bayer (Germany)
AkzoNobel (Netherlands)
Elvie (UK)
WorldSteel Association (global)
"Janet's expertise, methodology and perseverance were instrumental in developing the new brand positioning and brand narrative for ARLANXEO. Her sense for what truly drives people, her flair to move individuals and her dedication to deliver high value are second to none. I'd say she is one of the very few brand strategists that is able to let you see and discover your real branding potential. I would recommend her highly."
Sander Bartmann
Brand & Communications Manager
ARLANXEO
"We took Janet on to get some external counsel on how we start to develop our digital infrastructure and content marketing. Janet was fantastic to work with, demonstrated a clear passion for the task at hand and really helped shape our thinking. The work she produced balanced fresh thinking and stretch with very actionable insight we could get moving on right away. I would happily work with Janet again as we continue to transform our business."
Aoife Nally
Chief Marketing Officer
Elvie
"As we were working on our Brand positioning campaign and navigating the strategy and expectations of the senior management, Janet was a guiding light throughout the process. Her contribution to the project allowed us to explore and define what was needed, and what required additional steps in order to make it a success."
Nina Romano
Global Head of Marketing Communications
DSM Protective Materials
"Meeting Janet was of huge value to me. I was able to benefit from her wealth of experience in strategy and planning. Thanks to our collaboration, I built up a bank of knowledge and tools that I could share with my agency colleagues in Milan. Having the opportunity to work both in Italian and English very much facilitated this process."
Simona Staniscia
Creative Director
Omnicom PR Group, Italia
"Janet is a seasoned professional. Her approach is thorough, starting with a robust research phase before extrapolating the most meaningful insight to come up with a water-tight strategy. I wouldn't hesitate in recruiting Janet's help with complex projects in the future."
Duncan Burgess
Head of Delivery & Innovation
Digital Visitor
"Janet counselled Software in Partnership Ltd (SiP) on the branding and marketing elements for our Innovate UK grant application. She performed above and beyond expectation, whilst working within very tight timescales. Janet completely surprised us by dismantling the grant application process and producing a breakdown of key elements that needed to be addressed, not only from a marketing perspective but elements across the board. Janet’s work ethic was faultless but her ability to look beyond the immediate problem at hand to find relatable robust solutions really made her stand out."
Stephen Cullum
IT Director
Software in Partnership Limited