What we do &
how we do it
At the same time as companies are navigating the digital transformation of their business and the needs and opportunities presented by globalisation, their most senior managers are also having to conduct an ever increasing amount of business in a language that is not their mother tongue. English is the international language of business, of the digital world, of social media and of 70% of published material online. Senior managers not only have to be experts in their fields and their industry but now also have to understand digital marketing, global marketing platforms and to do so in both their own tongue and in a foreign language.
Learning English has never been so important
Global corporations conduct inter-market meetings in English. Management training, conferences, exhibitions, pitches and international trade meetings all require a good command of English as well as of the subject matter. Once the business is won, marketing and communications need to be considered from a multi-national perspective - not just language nuances but also cultural.
There is no shortage of language schools and courses, of professional and industry tailored programmes to teach vocabulary and potential scenarios based on industry. But in our experience senior managers are always short of time and their pain points are never the same. A prescribed English language course, however tailored to industry, is still generic.
Bespoke English language training
Our approach is agile, taking a real life task, be it a speaking engagement, a pitch, a marketing objective or an event and tackling both the content and the English language learnings simultaneously. As global marketing practitioners, we can fully participate in and advise on marketing strategy, on campaign delivery and tactics, on writing winning pitch narratives, on responding to RFPs and on digital marketing platforms and tactics. At the same time, we work on points of grammar, vocabulary, idioms, current terminology, pronunciation and comprehension as qualified language teachers.
As a result, our consultancy is 100% relevant and useful both to the business and to the individual, to meet both the marketing objective and the English language requirement. Our consultancy is therefore more effective, more competitive and more attractive to busy, senior executives who can incorporate their English learning into business activity.
A new way to learn business English
We are also firm believers in using English as a tool for your requirements and not in pursuing certificates of achievement. Your language may, for instance, need to be modified to be easily understood by an international audience. Your pronunciation may not necessarily need to be 'British' but rather widely comprehensible. And your vocabulary learning may need to be focused on increasing comprehension of current trends and acronyms rather than the Queen's English.
Intensive English courses for executives
Most importantly, we listen to you and your requirements and calculate the best way of meeting your objectives. We use your company materials and address the problem you have at hand, be it meeting a short-term goal, long-term language proficiency or ad-hoc consultancy for a host of changing requirements. And our delivery is flexible too. We can work remotely via video or phone, we can come to your city or you can come to us in Bath for an intensive, one-to-one, fully immersive programme.